CASE STUDIES

LAUNCHING A PIVOTAL NEW NORTON FEATURE

Steering users through the dark web

Lightweight laptop. Heavyweight results.

OUR SOLUTION

The dark web, a hidden part of the internet often associated with illegal activities, poses significant risks to personal information. Recognising this threat, Norton introduced a pivotal feature in its Norton 360 product range: Dark Web Monitoring.

To demystify the dark web for the average user, we conceptualised the ‘yellow submarine’. This metaphor represented the Dark Web Monitoring feature as a submarine navigating through the murky waters of the dark web, seeking out and alerting users to potential threats to their personal information.

An extensive digital campaign was launched, featuring page takeovers on major Australian news websites. This high-visibility approach aimed to educate the public about the dangers of the dark web and Norton’s proactive measures to combat these threats.

Aeon also assisted in providing Australian electronic retailers with sales and education tools to explain the dark web instore – including explainer animation videos.

By making complex concepts accessible and providing effective tools, we could help Norton enhance the digital safety of its users, navigating and neutralising the threats of the dark web.

OUR ROLE

  • Campaign strategy
  • Ideation
  • Campaign creative assets
  • Video production
  • Media planning
  • Social media management
  • Landing page
  • Motion graphics

THE RESULTS

6 million
impressions

8,000+
unique entries

2,500%
increase in
sales units

MORE CASE STUDIES

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