CRUCIAL RESULTS FOR CRUCIAL MEMORY
Enhancing brand awareness and sales through incentive campaigns
Micron Technology, known for its Crucial brand of computer memory and data storage, faced the challenge of enhancing brand visibility and sales in a competitive market. Aeon stepped in with an end-to-end solution: leveraging the excitement of post-purchase competitions to engage reseller partners and boost brand awareness through social media.
Our involvement began with developing a comprehensive campaign strategy, focusing on incentivising sales and participation. A dedicated campaign website served as a central platform for entries and brand information, while also capturing valuable consumer data.
Our creative team designed compelling visual assets aligned with Crucial’s brand identity, supporting the campaign across various digital platforms. We strategically planned and executed media buying to maximise reach and impact, employing KOLs in the tech industry to amplify our message and lend credibility to the brand.
This approach led to a significant boost in Crucial’s brand awareness and sales, with increased engagement from reseller partners.
- Campaign strategy
- Content development
- Creative assets
- Website and entry capture
- Terms and conditions
- Media planning and buying
- KOL management
- Reporting dashboard
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