In the face of challenging market conditions LG’s launch of their new LH50 required something special. Rather than simply running the tried and tested retail incentives, Synchromesh packaged up an integrated retail and channel campaign initiative themed around the launch of Transformers2. As well as point of sale, the campaign introduced mobile initiatives and SMS in support of primary media activity.

The channel programme was created and driven through an online platform offering sales teams a suite of prizes and incentives. This activity was wrapped tightly into the consumer theme with an online game themed “Battle for the AllSpark” to stimulate excitement and tap into the competitive spirit. Each entrant was offered the choice of joining the Decepticons or Autobots with regular updates being provided to participants to track their team and individual performances.

Retail registrations and sales continued to defy market conditions as both retailers and consumers became immersed in the opportunity.

Importantly for LG, the nature of the campaign activity meant that we were able to report weekly on channel and consumer activity.

As well as creating and producing the campaign, Synchromesh supported LG with logistics of prize fulfillment and campaign analysis.