For the last fifteen months, Blair Parker held the role of Creative Director – Retail at Lowe World Wide (NZ) after working in London and Australia. Earlier this year, Blair left behind his home town again to become Creative Director at Synchromesh.
Blair gets his creative juices flowing whilst freediving to 30 metres off the NSW coast
Blair’s background in working with brands like Vodafone, Virgin Pacific, Bendon, L’Oreal and Renault supports his credentials in brand and retail creative.
Just as important is his focus upon ensuring that the power of new technology is integrated into client campaign activity.
As Blair puts it, there are now so many great opportunities to engage a customer with your brand... this multiplies your opportunity to build a loyal following and increase sales.
"One of my many passions is freediving around the world"