After recently merging digital specialists Balance Interactive into Synchromesh, the new business is already proving its capabilities in consolidating digital and traditional campaign activity for Juniper Networks.

One of the first projects involved a campaign strategy directed at IT decision makers for a Juniper WAN acceleration proposition. The Synchromesh strategy integrated a key digital media campaign with search marketing and direct mail. Response was received through a purpose-built microsite, which encouraged registration and captured data from respondents.

Through link tracking on both advertisements and key words, we were able to provide Juniper with regular performance updates throughout the campaign. Analysis of the microsite highlighted which content was most valuable to visitors, and within 7 days of completion, a summary report of the campaign was presented to Juniper Networks marketing team.


Interestingly, it was discovered that types of media the client had previously taken for granted underperformed when compared to the alternatives introduced by our campaign – a fact that will assist with refining media activity in the future.


At completion the campaign had generated over 12.2 million impressions, over 6,000 click throughs, 640 downloads of client white papers and case studies, 130 live leads including over 20 enterprise level prospects.


Follow-up activity was driven through personalised DM pieces and e-DMs. Prospects were also encouraged to play an online game that was both entertaining and representative of Juniper’s key product differences and brand proposition.

Visit Campaign Microsite