When Lexmark approached Synchromesh to pitch for their account, we put our experience into creating a communications strategy that would achieve their objectives on many different levels.

Creative strategy takes many forms and our creative for Lexmark addressed formal concept development as well as engagement strategies designed to reach, touch and interact with specific market segments. To achieve this we introduced a consolidation of off line and on-line marketing activities, demonstrating much deeper strategic thinking than other agencies in the pitch.

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With over 20 years experience working on global and local brands, JP will add great momentum to the creative team at Synchromesh. Working with creative director Blair Parker is nothing new for JP. In past lives the two worked together on retail, brand and agri-business accounts across the Tasman. JP has spent the last 10 years providing creative consulting to agencies and clients – for the last 12 months he’s worked with the Synchromesh creative team in concept development and producing hard-hitting copy for our clients.

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After recently merging digital specialists Balance Interactive into Synchromesh, the new business is already proving its capabilities in consolidating digital and traditional campaign activity for Juniper Networks.

One of the first projects involved a campaign strategy directed at IT decision makers for a Juniper WAN acceleration proposition. The Synchromesh strategy integrated a key digital media campaign with search marketing and direct mail. Response was rec ived through a purpose-built microsite, which encouraged registration and captured data from respondents.

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It’s hard to imagine a world where computers are old-hat, but that may be just where things are heading. In a recent Forrester report, one market segment is already spending more time on mobile social networking than on the computer or in front of the TV.

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Acquisition takes marketing expertise to new level

Balance Design’s high quality service and reputation for delivering great digital creative across web sites, on-line advertising and e-marketing made them a natural fit with Synchromesh. In June of this year, the two became one and clients from both businesses are enjoying the benefits.

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For the last 12 Months, Blair Parker held the role of Creative Director, Retail at Lowe, New Zealand.

Blair’s background in working with brands like Vodafone, Virgin Pacific, Bendon, L’Oreal and Renault supports his credentials in brand and retail creative.
Just as important is his focus upon ensuring that the power of new technology is integrated into client campaign activity.

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New level of creative sophistication for charity

Balance was recently awarded the contract to rebuild the web site for White Ribbon Day Foundation. As part of this project, we also undertook Silver Sponsorship of the Foundation’s White Tie Dinner hosted by Andrew O’Keefe. Take a look at the great work this foundation does and make your own contribution.

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Filtering your digital content so you only get what you want

As Dick Costolo, CEO FeedBurner (a US business which provides distribution tools and support for publishers and other content providers) describes it, “technology now allows you to receive a newspaper totally customised for you, based on your interests."

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