Synchromesh recently launched LG’s new range of Tru-Motion 200Hz TVs with an integrated and exciting retail activation campaign.

In the face of challenging market conditions LG’s launch of their new LH50 required something special. Rather than simply running the tried and tested retail incentives, Synchromesh packaged up an integrated retail and channel campaign initiative themed around the launch of Transformers2.

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Synchromesh introduced a new national campaign initiative to support Nuance sales generation and build customer loyalty.

As Australia’s primary duty free retailer, Nuance need campaign activity that taps into the travelling consumer mindset and creates as much excitement about the shopping adventure as the overseas trip. The campaign conceived and produced by Synchromesh introduced a new level of creative to Nuance and helped to drive retail sales to new levels.

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Synchromesh digital arm, Balance Interactive recently re-launched trivett.com.au and in doing so introduced what is arguably one of the world’s best motor dealership sites.

Synchromesh's digital arm, Balance Interactive recently re-launched trivett.com.au and in doing so introduced what is arguably one of the world’s best motor dealership sites.

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Everyone is talking about SN but what are the real opportunities and how do you integrate it into your campaign strategy?

There’s no doubt that social networks (SN) are here to stay… people have always gathered in communities and today’s social networks are just another form, made possible by sophisticated technology.

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When Lexmark approached Synchromesh to pitch for their account, we put our experience into creating a communications strategy that would achieve their objectives on many different levels.

Creative strategy takes many forms and our creative for Lexmark addressed formal concept development as well as engagement strategies designed to reach, touch and interact with specific market segments. To achieve this we introduced a consolidation of off line and on-line marketing activities, demonstrating much deeper strategic thinking than other agencies in the pitch.

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It’s hard to imagine a world where computers are old-hat, but that may be just where things are heading. In a recent Forrester report, one market segment is already spending more time on mobile social networking than on the computer or in front of the TV.

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New level of creative sophistication for charity

Balance was recently awarded the contract to rebuild the web site for White Ribbon Day Foundation. As part of this project, we also undertook Silver Sponsorship of the Foundation’s White Tie Dinner hosted by Andrew O’Keefe. Take a look at the great work this foundation does and make your own contribution.

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Filtering your digital content so you only get what you want

As Dick Costolo, CEO FeedBurner (a US business which provides distribution tools and support for publishers and other content providers) describes it, “technology now allows you to receive a newspaper totally customised for you, based on your interests."

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